Nowadays there are a lot of companies that offer similar services, and if you want your brand to stand out, then you need to use the right tools and software for marketing and management. If you want to attract customers with ease and if you want to promote your business in the right way, then you need to be smart when choosing the software for your company.

Here we are going to give you some tips on what you can do to attract customers, and how to make your company better than your competition.

1. How can SMM help your business?


Almost everyone is using social media networks and if you want your company to be better recognized, then you need to be targeting the right audience. It is said that SMM is the most powerful tool you can use if you know what to do and how to do it.

There are a lot of different ways to attract potential customers and make your brand known. You need to focus on creating engaging posts and then choose if you want to promote them organically or pay for the ads. If your company is new, then it is better to create at least 10 different posts and then promote one of them. That way, when people open your profile, it won’t be a blank page with only one or two posts.

After you build an audience, you can create offers when people share your page or posts. For example, if you offer services like dry cleaning, you can give 20 or 30 percent discount to one person that comments on your post, that shares it, or that refers people to like your page. You can also use different marketing tools and platforms that will make all of this easier. You don’t have to be online all the time, and you can use a bot to reply to comments or pick the winner.

2. Don’t do everything by hand


No matter which platform you are using, you probably know that you need to keep the audience interested in what you have to say. This means that your brand needs to be up to date with current events and to combine your services with trends.

Experts suggest that you need to post at least one or two things per day on your SM platforms to engage the audience. We all know that that can be challenging, especially if you’re a part of a small business. Large corporations have a big number of employees that can be on social media networks all the time, but what happens if you are trying to create a brand on your own?

To make things easier for you, you can schedule the posts and pick the time and date when you want them to go on your platforms. There are options for this on many platforms, but not every network gives you that choice. Here come the tools and the software that is recommended by people from all over the world.

Kontentino suggests that you can use tools that will help you out not only with scheduling, but they will also ease the collaboration between you and your employees or potential customers.

3. The way you talk to your customers will make the biggest difference


You cannot claim that your company is good unless you have great customer service. The difference between making a lot of sales, and losing customers is the approach you have with your clients.

You need to be open and accepting of criticism and you need to be there for people that want to learn more or ask questions. However, not everyone has enough time to respond to every message they get. Because of that, you can use a service or a bot that will help you respond automatically to messages.

One of the great things about bots is that you can set FAQs that will show up when a customer wants to message you. You can create a flow that will answer the questions your customers have. Here you can include the hours when your business is open, prices, or any other information about your business that potential customers may be interested in. Don’t forget to include the talk to a human option, so they can contact you if they have an issue or a different type of question.

Another neat thing about these bots is that you can set them to reply to comments depending on a keyword. Make sure you do a lot of research beforehand so you don’t end up spamming people with comments or messages.

4. Create a brand and attract people with the right design


Branding is something that should be done when you are starting a new company. The importance of this is because people will be able to remember your company and trust it. The more people see something, the more they trust it. If you don’t put your logo and your brand name in the posts you create or the products you sell, customers will not remember your brand.

This does not mean that you have to use a huge logo or big letters that will ruin the look of things, but you should choose something small and something that can easily be remembered. You should incorporate the catchphrase or the main logo in the design of your website and social media pages.

When it comes to creating posts, not everyone is a perfect designer. However, this does not mean that you cannot create unique posts and images on your own. There are a lot of different tools and software that are free for you to use and you don’t need to be tech-savvy to learn how to use them.

If you don’t have the needed experience in marketing and management, you should not worry. You will learn things as you go and you should remember that everyone makes mistakes.

To help you get the needed skills faster, you can watch some online courses that will help you learn things faster. There are a lot of different courses available to everyone with an internet connection. You can start by watching things that include social media marketing, branding, and event management.

This way you can learn how to avoid the most common mistakes, how to lower the risk, and how to attract customers. You can also find the best tools and software for you and you can learn how to use it without spending too much time watching tutorials and learning about features you are not going to use.