Online casino does not stand still and the sphere is dynamic and constantly evolving. The preferences of webmasters, the choice of certain products by players, the regulation of a niche, and much more are changing. Let’s take everything in order.
The casino is the engine of GDP
Developing countries (Brazil, India, Argentina, etc.) are introducing relaxations in relation to gambling. For example, they announce the “whitewashing” of fantasy casino and esports betting. This is to attract the attention of the general public and potential players. Also, governments reduce taxes and do not interfere with the popularization of gambling.
At the same time, the largest brands buy out the media and sponsor well-known resources: sports teams, television, and offline businesses. As a result, local residents subconsciously begin to treat the casino more loyally and become interested in the sphere.
Some regions introduce “sober perception” towards the casino. For example, in Australia gambling advertisements are accompanied by phrases like “you can lose everything”, and “it is impossible to win in a casino”.
Developing countries continue to rock online and live casinos because it is an excellent source of income and an incentive for GDP growth. But if they go too far, most likely they will return a few years ago. Arbitrageurs will continue to squeeze out scheme traffic, and in a few months, almost all GEOs will be squeezed out if the web do not find new links.
Rich countries do not have a coordinated policy: someone bans casinos, someone vice versa. It is important to follow the news and current events of each region in order to be in the know and understand what to prepare for.
Ad networks also do not want to give up income. Because billions of dollars are spent on gambling advertising by both webmasters and large brands. The current task for most networks is to adapt advertising with gambling, but not to go too far.
Traffic in the iGaming industry is growing exponentially, both men and women come to play in the live casino games. At the same time, products are segmented and modernized – new providers and slots, payment systems, game formats appear.
In conclusion, the iGaming niche is one of the most lucrative markets for businesses and individuals alike. It is driven by technological advancements and consumer demand for customized and innovative products. Despite its relatively slower growth rate in 2023 compared to previous years, the sector’s value remains attractive and substantial.
The results presented in this report show that there are a number of trends impacting the entire industry, such as increasing mobile adoption, greater focus on UX design, rising regulation standards, technological integration and product personalisation. In addition, expert forecasts offer potential glimpses into what’s to come in terms of marketing strategies and product development. With these insights in mind, companies can tailor their business models accordingly to capitalise on emerging opportunities while staying ahead of the competition.