Perfumes have been around since ancient times. Ancient civilizations such as the Egyptians and the Persians used perfumes in almost every aspect of their lives. Nowadays, perfumes have become a status symbol. It is now considered a luxury, and companies such as Hermes and Bulgari, earn billions every year by selling luxury perfumes. If you want to follow in their footsteps and create your own perfume empire, then all the power to you. However, if you are going to invest money in setting up a perfume company, you should have a set strategy. Here are some great tips on how to set up a perfume company of your very own.
Come Up With A Memorable Name
If you take a look at some established perfume companies, you’ll notice that they have very striking and memorable names. This is not a coincidence. This is a part of their marketing strategy. Remember that you are selling a luxury brand, so the company name should not only capture your customer’s imagination, it should also convey a sense of class as well.
When you choose your company’s name, it is very important that you check other company names. Make sure that the name you chose is unique. As a precaution, it is also important that you snap up the domain name before other companies could purchase it.
Take your Branding Very Seriously
When it comes to selling a luxury item, you should take your branding as seriously as possible. Remember that when you are marketing a luxury brand, you are not just marketing a product. You are selling an image, so it is important that your branding is as consistent as possible. Take the time to brainstorm about your branding. This includes your company’s theme, company color, and the kind of packaging that you will use for your products.
Aside from your packaging, it is also important that you choose quality perfume bottles. It is a good idea to have your perfume bottles and vials customized. This will make your perfume bottles stand out from the competition, and give them a sense of uniformity. If you want to buy sample perfume vials wholesale, you should check out Roetell. This company specializes in customized glassware, and they could create whatever design you could come up with.
Aside from the containers, you should come up with a fitting theme for your perfume. If you look at some of the established perfume companies, you’ll notice that a majority of them have their own unique theme. This is your way of setting your company apart from the competition.
Reach Out To Investors
While it might seem easy to set up a company, very few people know the amount of money needed to get the idea off the ground. When you approach investors, it is very important that you have a business plan at the ready.
Remember that investors will only invest if they are convinced that they could make a profit. They will not risk investing valuable resources in a risky venture. As the one who came up with the idea, it is up to you to convince them that your company is worth investing in.
Come Up With Unique Scents
Aside from the branding, you will also need to make truly unforgettable products. While it is the branding that will attract your potential clients, it is still your products that will make them patronize your company.
It is a good idea to hire professional scent designers to come up with truly unique scents for you. Remember that there are already a lot of luxury perfume companies out there, so the more unique your perfumes, the better.
Use Only The Very Best Ingredients
If you want to make quality scents, it is very important that you use only the very best ingredients possible. You are going to ask a high price for your products, the least you could do is to ensure that your clients get their money’s worth. For example, you are going to sell rose-scented perfumes, then you should make sure that you use only the finest rose petals and oils to create your scents. Quality ingredients might seem a bit pricey, however, it is better than having a client complain that your perfumes are low-quality.
Reach Out To Influencers
When it comes to making a name for your perfume company, it is imperative that you reach out to influencers. This means that you make it a priority to form a partnership with celebrities. This is why most luxury brands spend a small fortune on their branding. They reach out to celebrities such as socialites, athletes, actors, and singers.
If you don’t have the budget to hire celebrities, you could reach out to other kinds of influencers such as Youtubers, lifestyle bloggers, and even Tiktikers. This branch of celebrity has slowly been gaining traction with consumers and is a great way for you to reach out to various markets.
Quality Is Key
While the branding and the marketing aspects of your business are important, it is very important that you practice quality checks throughout your company. Make sure that each and every one of your perfume bottles is free of cracks or dents. The number of perfumes inside the containers should all be equal. It is also important that all your scents follow a specific formula. Whatever the scent designers come up with must be followed to the letter.
If you are thinking of setting up your very own perfume company, you should really take the time to plan out your business. While it might be easy to dream of owning a luxury perfume empire, it takes careful planning and funding to do it properly. With these tips, you’ll know the best ways to set up a perfume company.