Intimate apparel has always been popular among women. However, we can see that the figures for the sale of these products have skyrocketed in the last year or so. When it comes down to reasons why this happened, many people state that the global pandemic of COVID-19 is something that had a massive influence on this rise.

Just think about it, complete counties were under a lockdown and people had a lot of free time to spend on what they want. At the same time, people who have been busy in their day-to-day life had a chance to exploring intimacy with their partners further. Thankfully, we can see that there are a lot of different online stores where lingerie can be purchased.

Pretty much all of the biggest brands in the world have a segment with these products. If you would like to take a look at some of these products, be sure to check out dolcedonna.sho. But when you decide to buy these, you will need to be aware of the what are the hottest trends in the world of intimate apparel. Now, we would like to provide you with an insightful look into lingerie trends that will mark 2024.

Without further ado, let’s take a look at some of these.

1. Athleisure


Wearing comfortable lingerie when you are an athlete is an absolute must. That’s why athleisure has become one of the most significant trends in the last decade when it comes to this sort of apparel. Since then, athleisure remains one of the most noteworthy ones. But we can see that they are not only worn by athletes these days. Instead, women love to wear these while performing everyday activities.

When we say athleisure, we are talking about a wide array of different products. The most prominent ones are leggings and sports bras. They come in various designs and colors. In fact, we can see that designers have become quite creative when creating these. At the same time, the response was more than positive from customers. That’s why we would include this trend on a list like this.

2. Silk Slips


Silk slip dresses, or chemises, are known more commonly. Customers consider them to be one of the most versatile choices on the market. When we say that, it means that you can wear them under any kind of clothes or they can be the main piece of your style. Of course, it depends on what is the occasion since this piece of lingerie would require some kind of privacy to avoid bad taste.

When we’re discussing the materials these are made of, you will see that designers opt only for soft materials that provide the utmost softness to the person who wears these. Sure, we are not talking about something that would be described as a new trend, but chemises are simply timeless, and we don’t believe that women will get tired of them at any point in the future.

3. Red is Still Vital


Without any doubt, you are aware of the fact that the red color is widely considered the most attractive one when it comes to lingerie. But not only for this, you know that celebrities appear on the red carpet wearing red dresses. The same thing can be said about red lingerie. Red is the color of love and affection. That’s why it remains to be the most popular one when it comes to this sort of apparel.

Also, red is considered a powerful color, full of emotions. However, women don’t wear it because of their partners. If you conduct a survey, you will see that wearing this color makes them way more confident and it can be helpful in a wide array of different situations. Sure, it doesn’t matter what shade of red we are talking about, all of them will have a similar effect. That’s why it is so popular.

4. High-Waisted Briefs


We can all agree that comfort is more important than style, right? The finest example of this claim is that high-waisted briefs are still widely popular among women. Sure, they are not considered to be one of the attractive trends, but that doesn’t mean that they are not attractive. If you take a look at these, you will see that the comfort they provide is the main reason why they are among the hottest trends in 2024.

We all know the pictures about how these looked a couple of decades ago when they first appeared. Sure, those older models didn’t look at comfortable as they are now. The reason is that the designers have done their best to increase the comfort they provide to those who wear them. Therefore, you shouldn’t hesitate to check some of these out. Try searching for the hottest models online.

5. Bralettes


Last but not least, we would like to talk about the youngest of all these trends. We are talking about bralettes. But that doesn’t mean that they are something that appeared a couple of years ago. Instead, saying that this trend was reinvented a couple of years ago would be more accurate. We all know the posters from the 20th century where women were depicted wearing these.

However, bralettes are widely different today. They are unstructured, soft, and wire-free bras. We can see that some voices express their concerns about them not having proper support. But that doesn’t mean that they are not comfortable and even stylish. In 2024, bralettes have made some sort of comeback and we can see that they will be even more popular in the future.

The Bottom Line

We all know the story that many women are ready to sacrifice comfort for looks. However, this is not what happens in a vast majority of cases. How do we know that? Well, just take a look at these trends and you will see that all of them are comfortable before anything else. Here, you can find all the hottest lingerie trends in 2024. They will continue to be popular in the future, we are sure of that.