NBC is hoping Revolution proves to be a massive turn on for fans flocking to Comic-Con this July with an ‘unmissable’ piece of marketing.
The JJ. Abrams/Eric Kripke series, which will host two preview screenings and a panel at this year’s convention, will cloak the side of the Hilton Bayfront with massive banner with show’s symbolic emblem (and the international power symbol), along with the tagline — “Power Is Everything”.
The show follows characters in a post-apocalyptic world in which electrical devices mysteriously stopped working.
Here’s a mock-up of what the banner will look like (via EW.com):
Meanwhile, Giancarlo Esposito has revealed some early insights into his Revolution character. He describes Captain Neville, a former accountant, as being a “master manipulator”:
“Captain Neville has an edge and the ability to wreak havoc and to be very, very violent in a moment’s notice. He’s a master manipulator. And I think he’s living it out his life having been an accountant, before all the power went out and being very controlled—he’s now living his dark side in a very uncontrolled way.”
Revolution powers up this fall on NBC.