ONCE UPON A TIME Season 2 Posters Spell It Out — ‘Magic Is Coming’


Magic Is Coming — that’s the message from these new Once Upon A Time Season 2 posters that have found their way online.

More creative and compelling that last year’s batch now that the ABC magicians have a better feel for what the show is, the posters conjure both thematic and character illustrations — and Emma Swan has never looked better. Check them out below (via TV Blog, HT Kel):

Once Upon A Time Casts Michael Raymond-James In ‘Mysterious’ Role


The sworded Emma facing down the magical purple haze gets my vote — which captures your heart?

Season 2 premieres Sept. 30 on ABC

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  1. says

    Aren’t those last three just Photoshopped versions of season 1 posters? The first three are pretty cool though, especially the one with Emma and the sword!

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    • says

      Very true Jim, the last three are basically last season’s character-centrics with some apple-action thrown in. Emma looks pretty mighty with that sword!

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  2. JohnP says

    Just discovered this show … the entire 1st season sitting recorded on my HTPC. I’ll admit – it was the red dress in ep 1 that made me record it. I’m on ep 8 now and my perv instinct likes the tight jeans and shiny latex and leather of the main 2 characters.

    Smart, sexy, fantastic body parts, gorgeous faces – WOW!

    The storybook and characters got me watching from eps 2-7, but the adult sub-story keeps me watching. When I was growing up, we didn’t really read popular childrens stories and Disney was not popular. I didn’t see Snow White or any Disney movies until I was 30 – – BTW, where are the 7 dwarfs?

    Clearly, the sword poster gets my vote. It reminds me a little of Buffy, however. To me, that is a good thing and not derivative at all.

    I’m still trying to put all the modern characters into their unknown storybook roles with every little hint.

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