Hemlock Grove might not have whet the taste buds of many critics on first bite, but the Eli Roth-produced horror serial has had a positive impact on Netflix subscriptions.
CEO Reed Hastings told analysts that the series, the first season of which was released in its entirety on Friday, is “getting viewed by even more subscribers in its first couple of days” than stable-mate House Of Cards was in February, Deadline reports.
On the whole, the streaming company is “feeling very excited” about the original shows, which deliver “a very nice redefinition and broadening of what Netflix is,” Hastings continued.
He went on to say that HoC had “a nice impact but a gentle impact” on subscriptions. Therefore, he doesn’t expect the company will see a huge response straight away next month when it releases 15 new episodes of Arrested Development.
It remains to be seen how the company’s first clutch of original serials perform in the long run, particularly as Netflix doesn’t release its equivalent of ‘viewing figures’. Though the convenience of streaming episodes coupled with Netflix releasing entire seasons in one swoop means that ‘binge factor’ comes even more into play, therefore longer periods are needed to assess the real value/potential of a series.