Fox is not wading into the world of live-streaming. The broadcast network announced Monday that it will now stream all of its primetime programming on its website and Fox Now app in an effort to reach the widest-possible audience.
Tehcnically still in beta, the initiative kicks off Monday night withSo You Think You Can Dance: The Next Generation — which will stream in all 210 U.S. TV markets. “From the start of the on-demand and over-the-top viewing revolution, Fox has been at the forefront of providing greater access to our buzz-defining shows, like Empire, Lucifer, Scream and Family Guy,” said Fox TV Group CEOs and chairmen Dana Walden and Gary Newman, in a joint statement. “Adding nationwide primetime live streams is just another great example of how the Fox Digital Consumer Group, under Brian Sullivan’s leadership, is innovating to give viewers the convenience and flexibility to watch our programming whenever and wherever they want.”
Source and more: THR
Going forward, Fox will simulcast primetime entertainment programming every night, including Wayward Pines, cooking competition series Masterchef: Hotel Hell; Home Free; the Fox special Teen Choice 2016 TM, airing Sunday, July 31, and all of Fox’s series in the upcoming 2016-17 season. Live sports programming on Fox will continue to be available for streaming via FOX Sports GO.
Source and more: Deadline