Daredevil will keep viewers coming back for more, according to Marvel COO Joe Quesada.
Speaking to Comic Book Resources, Quesada said the upcoming Marvel-Netflix series will be geared towards binge-viewing and constructed very differently from a network show:
You can’t deny that there will be binge-viewing. You know that there are going to be some Marvel fans that when this show premieres, they are going to go on to Netflix, and they are going to sit there for 12 to 13-plus hours, and watch the entire thing all the way through. It’s going to happen. The Netflix model offers us the advantage of being able to construct the show in a manner that is very different than a weekly network TV show. Even the way that you parse out information and reveals within the show can be different than you would on weekly TV. With weekly TV, you sit there and go, “The audience may not want to wait two or three weeks to get this particular bit of information.” Whereas with Netflix, we might be able to hold onto a particular piece of information, because they may just watch it two hours later.It’s a different kind of construction.
Quesada stressed that Daredevil‘s 13-episode format is “obviously” easier to work with than Agents Of SHIELD‘s 22-episode fill:
One of the advantages is really from the planning stage — obviously it’s much easier to work with a smaller number of episodes than it is with a larger number of episodes. We can sit there and look at 13 episodes and plan it out as a very large movie. It makes seeing the bigger picture a little bit easier.
Quesada believes Daredevil, the first of four serialized shows based in the Marvel Universe, will be “engaging” and “unexpected”:
We’re going into the show trying to create something that’s incredibly exciting, incredibly engaging, and will give our fans something that they love, something that’s unexpected, something that’s going to keep them coming back for more.