The cabler axed the fantasy series after the entire third season release on Oct. 24.
Speaking at the TCA, CEO Chris Albrecht said it boiled down to having stronger shows that appeal to the same demographics, per Deadline:
“We really believe in serving underserved audiences in the premium cable space. The key is having shows that target a specific audience that becomes really passionate about the show.
We have the success with Black Sails, which in some ways appeals to some of the same audiences, and while we have a lot of fan boys for Da Vinci’s Demons, we have what me the fan boy series of all time in Ash vs. the Evil Dead.“
Albrecht noted that he loved Da Vinci’s cast and working with series creator David S. Goyer but alluded to Goyer’s busy feature schedule, which led to a showrunner transition after Season 2.
The decision to cancel Da Vinci’s Demons was made after Season 3 was filmed, meaning the producers didn’t necessarily plan the season finale as a series finale.
However, Albrecht promises “a very satisfying conclusion” to the series but admits that “if we didn’t stop now, the story should’ve gone through the next point, and we would’ve been in it for at least for a couple of seasons.”