Speaking to reporters this week, CW president Mark Pedowitz gave his verdict on why Ringer failed to catch fire, resulting in the network cancelling the series after one season.
Here’s what he had to say on what went wrong with Ringer:
“I don’t think anything went wrong with Ringer. I was happy it’s there…. The show was well-crafted, well-produced, well-written, but it was a complicated serialized show. After it finished a run in the fall and came back in January, the audience went somewhere else. And it just could not find the 18-34 demo that we hoped.”
The old classic ‘it’s a serialized show’ is an easy stick to reach for. In fairness, he accepts that their scheduling of Ringer (which saw the show go on an extended holiday lowatus) was a big factor in its failure to gain traction.
There are of course other factors, such as the quality of the material, but as we’ve been saying, serialized shows need to be handled in a particular way to give them the best chance of success. Long breaks certainly don’t help.
As for Supernatural, Pedowitz is not looking at Season 8 “as the final year in any way, shape or form.”
And buzzy Hunger Games-ish pilot drama The Selection? It’s still alive, but will go back into redevelopment. They are “very high on it”.
Source: TV Line