A&E has launched an online prequel for their upcoming four-hour miniseries Bag Of Bones, based on the Stephen King novel. Dare you explore?
I’ve only had a quick dig around Dark Score Stories, but it looks like a pretty cool online companion, inviting intrepid fans to interact with the Bag Of Bones world and its mysterious characters.
This kind of interactive launchpad can be useful in further piquing the fanbase/audience prior to the December launch.
The thing that struck me was the little clues and hints that are hidden in the various images and character commentaries. Good, immersive fun.
Guy Slattery, senior vice president of Marketing at A&E, said of the launch:
“The worlds and characters of Stephen King have an incredible depth. Dark Score Stories is a great opportunity for fans to explore the rich world of Bag of Bones before they experience the excitement of our premiere.”